If last year in fintech has taught us anything, it is that PR in crisis is a vital tool to maintain brand viability. Nowadays, organisations are facing immense pressure from both individual and collective activism, and the role of crisis communications has risen exponentially.
On May 25, the Drofa Comms team attended an inline conference organised by PRCA, “Crisis Communications in a New Age of Activism”, gathering top-notch professionals in PR and reputation protection as well as climate and justice activists. Here are the main takeaways from the conference that will help organisations build up their reputation amid the age of activism:
“In the era of activism and anti-activism, crisis communications have become the vital compass guiding organisations through treacherous waters. As PR pros, we must effectively navigate these turbulent tides, for, in times of crisis, our professional response can determine the fate of companies’ reputations and HR branding. Embrace the challenges and wield transparency, as the future generations of employees and customers are looking for authentic brands they can trust”, shares Alina Sysoeva, Senior Account Manager at Drofa Comms.