New Ways to Engage With Your Employees. Drofa Comms Shares Insights by Workshop
New Ways to Engage With Your Employees

Against a backdrop of profound change in the workplace and the world, it is important to understand how internal communicators adapt and evolve. 

The team behind Workshop, a platform for internal marketing, interviewed more than 200 of accomplished professionals to learn how they’re tackling challenges, prioritizing goals, and incorporating new ideas for this year. Key findings were presented during the Ragan webinar. 

Interestingly enough, the primary goal for internal communicators in 2023 is engaging employees and creating a better place to work. So how should we achieve this?

Based on the survey results, Workshop drew some of the top trends and areas of focus. These include:

  • Employee advocacy
  • Company values content
  • Employer branding
  • Modern email
  • Project management
  • Employee engagement 2.0
  • Change management
  • Analytics
  • Leadership comms
  • Events

Want to know how to implement these trends in the real work environment? We shared some tips and tricks in our latest Medium post — make sure to check it out.