Masha: ‘PR is all about storytelling and the right angle. We take a client’s background, mix it with the news agenda, add the target audience’s perception and voilà – we get the story that longs to be heard.’

Masha Balanovich – External Communications Manager at Drofa Comms. Masha is an expert in client relations with an extended background in finance. She communicates daily with leading market experts, allowing her to stay current on the latest industry trends.