Masha: ‘PR is all about storytelling and the right angle. We take a client’s background, mix it with the news agenda, add the target audience’s perception and voilà – we get the story that longs to be heard.’

Masha – PR Manager for the UK branch. Develops multi-platform communications strategies in key UK media across print, digital, social media, podcasts, and radio. The range of her clients includes asset managers, blockchain companies and crypto exchanges.