The co-founder and CEO of Drofa Comms, Valentina Drofa, addressed entrepreneurs at a business club in London on the topic of "The Entrepreneur's Personal Brand." According to her, a personal brand for an entrepreneur is not just a nice bonus to business development, but actually an indispensable tool for the growth and scaling of all projects that are already being implemented or planned by the entrepreneur in the future.

According to Valentina Drofa's report, a personal brand consists of a combination of factors. In particular, key is clear positioning, whether potential partners and clients understand what exactly you do and what value you possess, what unique traits you are associated with, and how much you are in demand as an expert, including at relevant events and in the media.

"In the conditions of growing competition literally in all markets, as well as the creation of global chains in many industries, personal branding becomes one of the main competitive advantages for an entrepreneur. A modern business leader needs to be noticeable to potential investors, clients, and partners. Thanks to a strong personal brand, you can strengthen your negotiating position, launch new projects smoothly, and even get simpler compliance procedures," noted Valentina Drofa.

Drofa Comms clients build successful personal brands, becoming influential opinion leaders in the press and welcome guests at industry events. If you are thinking about personal brand building, it's always better to partner with a professional team – then you'll manage to accelerate your objectives' achievement and avoid unnecessary activities, saving your energy and time for further victories