Year after year, we witness the same cycle: Bitcoin enters a growth phase, and crypto projects go into a rush, ramping up PR campaigns for new products, personal branding for founders, influencer partnerships, and so on. 2024 hasn’t been an exception in this regard.

As a PR agency that actively supports crypto companies, Drofa Comms always keeps an eye on this market’s trends to help our clients capitalise on opportunities. So, how can crypto companies effectively leverage PR in the wake of Bitcoin's latest records? Let's take a look.

1. Bitcoin Is Not the Lone Warrior in Crypto

Historically, Bitcoin’s rise often spurs interest in altcoins as well. With BTC’s dominance increasing in 2024, other cryptocurrencies also saw growth in the second and third quarters, benefiting from the heightened attention on the market.

For projects in the space, now is the time to align with Bitcoin’s momentum and use it to their advantage. Projects can join in market reviews, forecasts, and analysis, highlighting their own advantages and unique value propositions.

The rapid growth of Bitcoin heightens interest in the overall market, making this the ideal time to showcase the broader crypto ecosystem through PR tools. This is your opportunity to remind the global audience that there’s more to this industry than just BTC.

2. Reaching New Audiences

Bitcoin’s rise has pushed total market capitalisation upwards, with the global crypto market now surpassing the $2 trillion mark once again — something that hasn’t been seen since mid-2022. This growth draws interest not only from retail investors but from institutional ones as well. That makes it all the more crucial for crypto projects to carve out a unique position for themselves.

However, institutional investors want to see more than just flashy marketing; they value well-defined plans, transparent communication, meaningful contributions to the ecosystem, and clear positioning.

Now is the time to make sure your online presence reflects all of these. When investors go “Google” the projects they’re interested in, it’s critical to ensure that the information available about you is up to snuff. Tidying up your digital footprint will go a long way towards securing valuable opportunities.

3. The Road to Transparency

As the crypto market garners more mainstream interest and acceptance, it’s also facing greater regulatory scrutiny worldwide. In 2024, Bitcoin’s price rally sparked new regulatory discussions in the U.S., EU, and Asia, affecting everything from tax policies to DeFi project operations.

For crypto companies, this highlights the need for a PR approach that prioritises transparency, focusing on public messaging around business practices, customer safety, and regulatory compliance.

Adopting an open stance on security measures and building partnerships with regulators can foster trust with both users and investors. Transparency is quickly becoming essential for growth in this space, and a strong PR strategy is key to demonstrating it effectively—strengthening trust and supporting your business growth.

If you're interested in exploring how to seize the opportunities this situation brings, join us for a free 30-minute consultation with our experts.