Last week was a fantastic time at Fintech Fringe Festival 2024!
Four days of engaging talks about fintech scaling: sales, marketing, regulation, scaling strategies, fundraising, and product development. All the best about fintech under one roof – it was a legendary industry event.
Drofa Comms' Executive Director Masha Balanovich, led one of the panels for marketers – Branding in the Practical Fintech Industry: Personalities and Social Media.
We've collected key takeaways:
B2B is always about a personal touch. Don't ignore personal brand development if you're a key personality in your business.
Pay attention to what employees post about your company: provide communications guidelines to avoid misleading posts and encourage them to publish because, at the end of the day, people buy from people, even if it's not about executive relations.
You can't always measure ROI in social media: estimate your growth comprehensively – the number of people interested in your brand and how they are engaged.
Consider the tone of voice of your executives: if it's a third party writing on their behalf, ensure it sounds organic to the person. Among trillions of generic posts and AI-generated content, being authentic is always a winning strategy.
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