the insider

7 secrets for a successful webinar: how to keep your audience watching to the end

7 Secrets for a Successful Webinar: How to Keep Your Audience Watching to the End

The pandemic has caused businesses to shift online en masse. Concurrently, there has been a massive boost to online promotion methods: in particular, we have seen a rise in popularity for webinars where market experts share their advice on what businesses need to do to survive. In light of these circumstances, Valentina Drofa, founder and CEO of Drofa Communication Agency, decided to share her secrets for conducting successful webinars.

I remember when I was starting out with my first webinars 11 years ago, when I founded a platform to teach people how to trade. At the time, the online education format was just starting to gain popularity, and no one understood what to do or how. But through trial and error I was able to figure out a few secrets to success, and in time my platform was successfully hosting 300-400 webinars a month. Today I would like to share some of those secrets with you.

Secret #1

Preparation is half the battle

When you’re preparing a webinar, you need to have a general plan in your head of what’s going to happen and how it’s going to go. Start with your topic: after all, you want to hold a webinar so you can tell people about something. Right now, all sorts of companies are holding lots of webinars, and their topics are often similar. If your topic overlaps with what someone else offers, pick out and focus on the aspects of it that you think other people are covering inaccurately or incompletely. Keep in mind that your time in the webinar will be limited, so don’t try to cram everything in. Prioritize. If you already have something ready to use, that makes things easier.