Every year starts the same for communications pros — with PR planning. But we should always remember that change is the one constant. Beyond our overall goals (such as brand recognition, SEO and lead generation) PR pros should determine their channel strategy and what needs to be in the toolbox.
Experts speaking during the latest PR Daily webinar, dove deeper in the discussion. They dug into external comms planning goals, channel strategy, content writing and media pitching.
One major topic of discussion was top communication goals for 2023. Experts shared key industry trends and provided their tips on how to reach the desired objectives. So what do PR pros should focus on this year when thinking through their strategic plan?
“Developing a strong and relevant comms strategy is a crucial yet challenging task for all PR pros. To be honest, the secret here is quite simple: in order to achieve great results, prepare the ground for it. Determine goals and objectives of your campaign, decide on your team roles, identify key audience and channels, build communication calendar and review your toolbox — make use of the most up-to-date techniques. Once it’s done, trust me — great results will not be long in coming”, shares Mary Poliakova, Co-founder and COO of Drofa Comms.