Apart from the standard Mass media services (link to the Corporate PR) (press-releases, comments, interviews), CA Drofa develops and implements special projects aimed at establishing relations with leading informational re-sources and opinion leaders.
Special projects goals may vary:
If you want to get the most efficient solution of communication tasks, then special projects are your best choice.
Within the framework of special projects, CA Drofa works together with editors and journalists to plan and bring to life:
Apart from Media relations we offer our customers tailored solutions:
Bloggers Expert Tour for SaxoBank
Company’s goal: to acquaint opinion leaders from different areas (finance, internet, advertising, startups) with the principles of SaxoBank’s work.
How it was done: we prepared a tour for bloggers to the headquarters of the company in Copenhagen so that they could meet the specialists and see the day-to-day work of the broker.
Functions of the Agency: to select bloggers, to arrange the trip, to prepare the program of the visit, to organize and monitor the publications, to consult the company on further interaction with bloggers, to provide reporting.
Outcome: 100% of planned publications, increased interest to the bank ser-vices in social media (based on measures before and after the event).
Regional round table for FOREX Club in Saint-Petersburg
Goal: to acquaint the regional journalists with the company’s representatives and lay ground for further communications.
How it was done: we organized the round table on current affairs with invited experts
Functions of the Agency: to develop the point of the round table discussion, to find and select journalists, to send invitations to the journalists, to monitor the publications.
Outcome: 15 publications from 13 journalists that attended the event. Regu-lar flow of requests from regional media to the company’s branch.
If you need an original approach to build relations with media, contact us and we will develop the projects to serve your needs.