Business events are the key element of a comprehensive marketing commu-nication strategy. They are aimed both to strengthen the client’s reputation and to enhance the sales system.

CA Drofa offers:

• Round tables for partners/journalists to discuss burning issues and gain the media coverage;
• Conference/congress/forum on the market issues with the participation of government bodies representatives, prominent figures in the industry, interesting speakers brought to share experience and position the company as a leader;
• Press-conferences — present company/product to Mass Media;
• Seminars — train clients/partners/dealers to work with products/services of the company or to operate on the market;
• Presentations — demonstrate new product/service of the company;
• Bring in interesting speaker;
• Entertainment events, VIP-dinners for clients — build brand loyalty.

We can provide turnkey solutions by developing the concept, choosing speakers and completing all organizational tasks, or to go ahead with any separate element of the event, at client’s choice.

Examples of CA Drofa events

• Options Conference, spring-autumn, Saint-Petersburg, 2012

Options Conference is a traditional event for traders and brokerages. It serves as a platform for professional option traders networking.

Functions of the Agency:

• To develop the program, select speakers, choose moderators;
• To design and print the informational materials;
• To choose the conference hall and the catering;
• To bring in and work with media partners;
• To bring in sponsors;
• To bring in participants (entrance charged).

Outcomes: The conference attracted 357 participants and gained 32 re-views.

• Forex Congress, April 2014, Moscow

Forex Congress (FX Congress) is a milestone event for the Russian foreign exchange market, organized by SRO CRFIN. The professional market parti-cipants discussed the hottest issues, related to the foreign exchange market development both in Russia and worldwide.

Functions of the Agency:

• To develop the program, select speakers, choose moderators;
• To launch the conference web-site;
• To design and print the informational materials;
• To choose the conference hall and the catering;
• To bring in and work with media partners;

Outcomes: This was the first Forex industry event that gathered the trading professional under one roof. Drofa Agency brought in speakers on different panels and sponsors for all packs. The conference was attended by more than 500 participants and garnered positive feedback in the industry.

• Coffee Market Workshop, September 2012, Moscow

The workshop was delivered by Judith Ganes-Chase, the world famous ana-lyst, founder and CEO of J. Ganes Consulting, LLC for Wild Bear Capital company. The goal of the workshop was to bring in producers, exporters and suppliers for opinion sharing.

Functions of the Agency:

• To launch landing page of the workshop;
• To select and invite participants;
• To design and print the informational materials;
• To choose the conference hall and the catering;
• To bring in and work with media partners;

Outcomes: 25 representatives from different companies took part in the workshop. The initiating company obtained the extensive contact base.

• Press conferences:
• SaxoBank, autumn 2012, Saint-Petersburg
• MFX Broker, winter 2014, Nizhniy Novgorod

If you contemplate about holding an event, contact us and we will find the most efficient ways to bring your ideas to life.