Myths about PR—its practice and its practitioners—abound. Here’s a reality check, along with guidance about how to proceed and missteps to avoid. PR remains shrouded in myth. Even in professional circles, debates rage about the objectives of PR,...

Off to Asia

Sooner or later, successful companies reach a point where they need to scale up their business and enter foreign markets. Southeast Asia, which is currently setting the trends for global economic growth, is particularly attractive...