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5 common misconceptions about public relations

author admin 11 Feb 2019 Comments
5 common misconceptions about public relations

Myths about PR—its practice and its practitioners—abound. Here’s a reality check, along with guidance about how to proceed and missteps to avoid. PR remains shrouded in myth. Even in professional circles, debates rage about the objectives of PR,...

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Marketing in Asia: Tools to Choose for European Companies Entering the Asian Market

author admin 29 Jan 2019 Comments
Marketing in Asia: Tools to Choose for European Companies Entering the Asian Market

Off to Asia

Sooner or later, successful companies reach a point where they need to scale up their business and enter foreign markets. Southeast Asia, which is currently setting the trends for global economic growth, is particularly attractive...

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