How to Integrate AI in Communications Without Losing Creativity or Team Value
In a new expert opinion piece for Forbes, Drofa Comms CEO Valentina Drofa shares a candid reflection on the rise of AI in business — and why it’s not the enemy of creative industries, but a tool that must be integrated with care. Initially skeptical about the real value of AI in communications — a […]
Nicole Dyskant: Reimagining Compliance for the Digital Era
At the convergence of regulation and innovation, Nicole Dyskant, CEO and Co-founder of RegDoor, is leading a quiet revolution — one that’s redefining how we approach compliance in the age of fintech and digital assets. In this edition of our Women Leading the Way series, Nicole shares her journey from a long-standing legal and regulatory […]
Lia Müller Peña: Driving Ethical Innovation in AI and Blockchain
At the intersection of artificial intelligence and blockchain, Lia Müller Peña, Chief Strategy Officer and Founding Partner at BitGPT.network, is leading the way in designing technologies that are transparent, inclusive, and ethical by design. In this edition of our Women Leading the Way series, Lia shares her journey from a background in data architecture and […]
How to Handle a PR Crisis: A Step-by-Step Guide for Founders and Brands
In the age of instant communication and viral content, one misstep can escalate into a full-blown crisis. Whether you’re a startup founder or leading an established brand, knowing how to respond to a PR crisis is essential for protecting your reputation and rebuilding trust. This guide by Drofa Comms team explores effective PR crisis management […]
Rachel Geyer: Empowering Women in Bitcoin, Energy, and Financial Education
At Drofa Comms, our Women Leading the Way series is spotlighting the women transforming finance, technology, and innovation from the inside out. Today, we’re proud to feature Rachel Geyer — a leader whose story exemplifies the power of purpose-driven innovation. Rachel is the Vice President at terahash.space, a German startup focused on localising Bitcoin mining […]
Top Fintech Trends from iFX Expo International 2025 Brands Need to Know Now
The iFX Expo continues to be one of the most valuable gatherings for professionals at the intersection of finance, technology, and innovation. As a PR agency deeply embedded in fintech and crypto, we attended this year’s event with one goal: to uncover the trends shaping the future of financial services — and how brands can […]
How Business Simulation Games Are Reshaping Corporate Training
The Drofa Comms team is excited to share a new chapter in our corporate training strategy: the introduction of business simulation games as a tool for professional growth, team development, and strategic thinking. This format goes beyond traditional workshops. Business simulation games offer an experiential approach to learning — one that engages employees in real-time […]
Drofa Comms to Participate in iFX EXPO International 2025
We are delighted to announce that Drofa Comms will be taking part in the upcoming iFX EXPO International 2025, held in Limassol, Cyprus, from June 17 to 19. As one of the most prominent global gatherings for the online trading industry, this event provides an exceptional platform for networking, knowledge-sharing, and strategic collaboration. Our team […]
Crypto Is Shaking? Drofa Comms CEO on What Crisis Management Can Do
In a new expert opinion piece for Crypto News, Drofa Comms CEO Valentina Drofa emphasises a hard truth the crypto industry can no longer ignore: crisis isn’t a possibility — it’s an inevitability. While the crypto space is renowned for its speed and innovation, it remains highly exposed when things go wrong. Unlike traditional finance […]
Why PR Is the Missing Piece in Your Marketing Strategy
Modern companies are increasing their marketing and advertising budgets, with the projection to spend more than $1.87 trillion on them in 2025. However, the paradox is that an increase in these costs does not always lead to improved consumer confidence. Businesses tend to prioritise marketing, often missing the important role of public relations. To be […]